濃言蜀味   活化歷史   文創今用

言古蜀之味   言成都之美

與潮流同行   與藝術同行

具有4500年以上文明史的成都，孕育出了創新創造、優雅時尚、樂觀包容、友善公益的天府文化，成為成都古今保持充沛活力和優越個性的力量源泉。在成都，不僅有蜀錦、蜀繡、川劇、川茶、川菜，還有享譽全球的三國文化、古蜀文明和熊貓文化。這樣的歷史文化與自然資源，正是成都文創豐富IP的源泉。

濃園“濃言蜀味”文創產品開發過程中，重視結合當下人們的生活方式、城市生活美學，將歷史文化資源活態利用，突出天府文化的特質和優勢。從歷史、生活、美學、實用角度出發，提煉文化消費元素，打造IP提升品牌，形成立體、獨特的“蜀味”文博文創的產品、文化體系。其中有物名堂、素言堂、言子將、福報杯、貝瓷、蠟藝芙蓉等一批優秀的原創文創產品。

NY CULTURE & CREATIVITY: Shu-styled Products

Rejuvenation and Innovation of Tradition

Beauty of Ancient Shu and Modern Chengdu

Fusion of Tradition and Fashion

With a history of over 4500 years, Chengdu has fosteredTianfu culture featuring"innovation and creation, elegance and fashion, optimism and inclusiveness, and friendship and commonweal", which is the well of Chengdu’s energy and characteristics both in the past and at present. There are not only Shu Satin and Shu Embroidery, Sichuan Opera, Sichuan tea and Sichuan cuisine, but also famous Three Kingdoms culture, Panda and the ancient Shu cultures. All those cultural and natural resources offer Chengdu diverse and abundant inspiration for cultural and creativity industry.

When developing Shu-styled Cultural and Creative Products’, NY focuses on the combination of current lifestyles and the urban life aesthetics, actively integrates historical and cultural resources,as well as highlights features and advantages of Tianfu Culture.From perspectives of history, life, aesthetics, and practicality, NY extracts elementsthat can forms cultural consumption, and builds IP brandingsystem of vivid and unique Shu-styled products and cultural creativity. Among them are a number of outstanding original cultural creativity such as Wu Ming Tang, Su Yan Tang, Yanzi, Fu Bao Cup, Shell Porcelain, and Ceroplastic Hibiscus.